The Manchurian Candidate of Coca-Cola
Flabbergasted by this interview with Katie Bayne of Coca-Cola. Can incessant product placement possibly work as a PR strategy?
Q: What sugary drink limits do you place on your kids?
A: My job as a parent is to guide them through the day to make the best choices. If my son has lacrosse practice for three hours, we go straight to McDonald’s and buy a 32-ounce Powerade.
Q: What do you drink daily?
A: I might have a mini Diet Coke while cooking breakfast for my family. After the kids leave for school, I go for a run and then have a Powerade Zero. At work I may have a Diet Coke in the morning and in the afternoon, Gold Peak Tea. In the middle of the afternoon, I may have an 8-ounce Coke. I’d rather have that than a candy bar or cookie for a pick-me-up.
A mini Diet Coke for breakfast is making my stomach turn. The whole thing at USA Today.