Gloria Caranica. Child’s rocker. 1970
Creative Playthings, originally founded in 1949 as a small toy shop in Greenwich Village, became one of the foremost manufacturers of postwar “good toys”—sturdy, modern interpretations of traditional toys that gained a reputation for good design as well as educational value. The company’s directors, Frank Caplan and Bernard Barenholz, were both former teachers. In the mid-1960s, Creative Playthings, which was then based in Princeton, New Jersey, and operated a factory in Herndon, Pennsylvania, was sold to the Columbia Broadcasting Corporation. The company expanded its range of objects and manufactured more experimental forms, including this abstract plywood rocking horse design. Caplan and his wife, Theresa, eventually left the business to become child-research experts.
Learn more at MoMA.org/centuryofthechild
How to make things for children that aren’t blobby, bright or branded.