A bit late

In Architect’s Newspaper, on Dieter Rams

Open Dieter Rams: As Little Design as Possible (Phaidon). Turn to page 64. There you will find the Braun product line circa 1963. I would buy any one of those products today, save the cameras, were they sold in stores. Which is to say, you will get no argument from me about Rams’ greatness as an industrial designer and the superiority of his achievement as head of Braun’s product design department from 1961 to 1995, where he designed or co-designed 500 products, lighters, door handles, coffee grinders, hi-fis and televisions, hair dryers, and cameras. Plus those Vitsoe 606 shelves, still great, still in production.

Read the rest of my review here.

On Inksie: Good design is aesthetic

I was asked by the editors of Inksie to write about Dieter Rams and his ten principles for good design. Luckily they assigned me my favorite: Good design is aesthetic, and asked Pavel Fuksa to illustrate.

I believe this. Don’t you? You must, or you wouldn’t be reading this journal which, with its gray-on-gray scheme and boxy layout, resembles the aesthetic ideal to which Dieter Rams’ designs cleave. A functionalist might quibble with the lack of contrast. A minimalist might quibble with the bars. A modernist might wonder if the 1970s-style logotype wasn’t a little too much. But aesthetically it works: It sets a mood, and a different mood from other design blogs, despite the generalized preference for black, white and gray. Functionally, it works, too: the posts and parts are clearly identified and separated. The headlines are differentiated with just the sort of off-bright color Rams favored for his Braun calculators (look at the ‘equals’ button).

Read the rest here. Read my previous blog post on Rams here.

Inksie plans to publish two illustrated commentaries on Rams per week over the next month or so. Check out previous entries Good design is useful and Good design is innovative.

White Knight

Of all the design classics in my house, the least effort went into the acquisition of the item above: Dieter Rams’s Braun ET44 calculator, 1978, which my husband found abandoned in the drawer of his desk at an architecture office and took home. He didn’t know what it was, just that he liked the feel of the buttons. Originally snowy white, ours has weathered to cream, but the = key remains that delicious mustard color.

As many bloggers before me have pointed out, here is the origin of all things Apple, design-wise. Here too are the coolest electronics ever, appealing to both technophiles and technophobes through sheer tactility, simplicity and (so I am told) good sound. Almost anything designed by Rams and his colleagues at Braun would, if re-released today, automatically be the best-looking thing in the kitchen, bathroom or stereo cabinet. Why do we have a million Eames chairs, and I can’t buy this mixer? One of the Rams designs in continuous production is his Vitsoe 606 shelving system: lovely, but so complicated that when it was sold at Design Research they imported white-coated technicians to install it.

I bring up Rams because I just heard the news that an exhibition of his work, Less and More, will open in November at the London Design Museum, and that there is an accompanying monograph that was available…and might be again by Christmas. Rams has been in the air for some time as an influence, acknowledged and unacknowledged, and my kitchen is a sort of shrine to Rams’s offspring. The current designer who owes him the greatest debt is Jasper Morrison, whose Rowenta coffee maker and toaster are almost pure Rams.

In 2007 Morrison published a book called Super Normal with Naoto Fukasawa, a designer for Muji similarly interested in all things white, plain, and functional. The book and accompanying exhibition were a sort of explanation in goods of their aesthetic philosophy, including brand-new items and classics like Luxo lamps. I have that coffee maker, along with Konstantin Grcic’s Krups toaster oven and the Tivoli iSongbook. No, I did not want to pay that much for a toaster. But I realized that I use it and look at it every day, and I did not want another off-white, uselessly streamlined Black & Decker on my new white countertop. That’s how they get you, and that was Rams’s genius. He created the useful everyday thing that you didn’t have to pay attention to. It was just perfect.