I know there are bigger problems in the world than unnecessary machine embroidery, but bear with me. It isn’t about the femininity — I know many a little girl who truly loves pink, sparkles and tutus, and I would never repress aesthetic choice — it is about the ornament. Tulle and ruffles, butterflies and hearts are like the tattoos of the under-one set, tribal markings to ensure that no one ever ever calls your daughter “he.” Loos offensively grouped the Papuan and the child as the only people who could acceptably be ornamented, but it is adults buying this clothing. There are larger lifetime messages in the color and texture and vocabulary of what we buy our babies.
